Qualitative data analysis using Grounded Theory

Have spent quite some time with qualitative data analysis, using the data collected from my focus groups data here, Grounded Theory, and NVivo software (which we luckily had a license for at the group). Using the 50+ page data of audio transcripts from the three focus groups, I’ve done several rounds of (open, selective, and axial) coding, which ended with a “tree of codes” grouped into themes or categories. These themes represent quite well the social context of the family life domain in the area where we did these user studies. Check out the “tree of codes” below.