Designing a questionnaire to quantifiably measure user values

Well I’m developing a questionnaire now! It would be quite the first of its kind to “quantify” values, or how far a certain value is fulfilled anyway, for a certain user. We have chosen a number of values that we felt are relevant to the research domain, including, using Rokeach’s terminology (1973):

  • Social recognition: to be (mainly, as a child) socially involved and accepted by other children.
  • Family security: that the members of a family are safe and free from harm.
  • Independence: to be (mainly, as a child) capable of doing certain things without constant supervision from elders.
  • Freedom: to be (mainly, as a child) capable of doing certain things without explicit permission from (or consultaion with) elders.
  • Inner harmony: peace of mind and having no worries especially about children, and other family related issues (mainly as a parent).
  • A comfortable life: to have (mainly as a parent) less trouble in life, especially with raising children.
  • An exciting life: (for both parents and children) to have a life filled with interesting (mainly social) events.
  • Friendship: (mainly taken from a child’s perspective), to have valuable friendships with peers.

Currently creating items that are supposed to be able to measure some of these values. They will be sent out to a panel of experts for a Content Validity Analysis, so we can decide which items go and which items stay, in terms of each of these values. More on this to follow!

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